“Camellia bloom on the top of the mountain. My brother and sister jumped, jumped to the yellow gray, jumped until the sun rose…” Every year on the fifteenth day of the first lunar month, the Yi nationality competition venue in Zhizhu Village, Zhonghe Town, Yongren County, Yunnan Province They are very lively, and the people nearby gather together to participate in this national feast. Today, the Yi nationality dress festival has gone through more than 1,350 years and is known as the world’s oldest “rural catwalk show”; the intangible cultural heritage represented by Chuxiong Yi embroidery has also gone out of the mountains and into the world, and has been at home and abroad many times Launching the “most dazzling national style”.
Unlike previous years, this year’s Zhizhu Yi National Wearing Festival invited authoritative educational experts and cultural scholars from East Asian countries who came to participate in the intangible cultural heritage integration into contemporary fashion design partner meeting to participate in the experience, providing an opportunity for multicultural exchanges and The intangible cultural heritage culture of Chuxiong Prefecture collides, exchanges and learns from each other. Intangible cultural heritage projects in Chuxiong Prefecture, such as the creation epic of Yi people, the ancient and mysterious double cypress Yi tiger culture, will also be widely displayed internationally. It greatly enhances the popularity and reputation of Chuxiong Prefecture in the international community, and lays a solid foundation for the subsequent international cultural cooperation and tourism promotion.
The Intangible Cultural Heritage Integration into Contemporary Fashion Design Partner Conference is the first UNESCO meeting held in China. It is of groundbreaking significance in Chuxiongzhou, where the conference is held. For a long time, although ethnic cultural treasures such as the Yi Torch Festival and Yi embroidery have carried a profound national cultural heritage, they are impacted by modern lifestyles and face difficulties in inheritance. This conference will focus on the integration of intangible cultural heritage and fashionable design, which can promote the combination of intangible cultural heritage such as Yi embroidery and contemporary fashion design in Chuxiongzhou, allowing ancient intangible cultural heritage to find new presentation forms and carriers in modern society, and attract with the power of fashion More young people pay attention and love it, so that intangible cultural heritage can be continuously innovated in the inheritance.
Chuxiong in central Yunnan has a long history and diverse culture. At present, Chuxiong Prefecture has established a four-level intangible cultural heritage representative projects and representative inheritor list system at the national, provincial, prefecture and county (city). Among them, 14 national-level intangible cultural heritage representative projects and 82 provincial-level intangible cultural heritage representative projects. , 282 items at the prefecture level and 582 items at the county (city) level, laying a solid foundation for the systematic protection and inheritance of intangible cultural heritage.
In the vast sea of intangible cultural heritage, Chuxiong Yi embroidery is undoubtedly the most dazzling pearl among them. Chuxiong Yi nationality clothing is a national intangible cultural heritage with a history of more than 1,700 years. It is the “fingertip art and soul flower” that the Yi people are proud of. In recent years, with the high attention and support of the provincial party committee and the provincial government and the planning and organization of the provincial party committee propaganda department, Chuxiong Prefecture has deeply explored the cultural, economic and social values of Yi embroidery, and promoted the creative transformation and innovation of Chuxiong Yi embroidery. Development, 57,000 embroidery girls have increased their annual income by 20,000 to 40,000 yuan, driving more than 2,000 disabled people to find employment locally. The past “finger tip skills” has become a “warm industry” that keeps more mothers at home. , embarked on a journey of beautiful Yi embroidery, prosperous industries, rich people and beautiful rural areas. Chuxiong Yi Embroidery also confidently and calmly stepped on the fast lane of “going out”, crossing mountains and seas, and going to the world, and successively boarded international stages such as Beijing Fashion Week, Shanghai Fashion Week, New York Fashion Week, Milan Fashion Week, and Paris Fashion Week. , constantly advance towards internationalization, high-end, industrialization and fashion.
With the convening of the intangible cultural heritage integrated into the contemporary fashion design partner meeting, it will build a cooperation platform for Chuxiongzhou’s intangible cultural heritage and fashion industry, and promote the production of Yi embroidery and other related industries from traditional handicrafts to fashion and branding. Development in the direction of industrialization, enhance product added value, promote industrial upgrading; create a new engine of economic growth, attract more investment and cooperation projects, promote the integrated development of local tourism, cultural creativity and other related industries, form a new economic growth point, and serve Chuxiong The state’s economic development has injected new impetus.
(Reporter Li Yingqing/Yang Jingjing, China Daily Yunnan Press Station)
[Editor in charge: Chen Qiujing]
