New Zealand Trade and Enterprises (NZTE) China Regional Director Andrew White has announced a significant increase in New Zealand’s participation in this year’s China International Import Expo (CIIE). year, which will take place from November 5 to 10 in Shanghai.
A record 58 New Zealand companies will participate in the 7th CIIE, more than double last year, he said.
Among the exhibitors, 27 companies will present their products at the “Taste of New Zealand” pavilion, organized by the China Chamber of Commerce in collaboration with NZTE. The pavilion will feature a diverse range of premium food and beverages, as well as other unique consumer goods. Some of New Zealand’s largest exporters operating in China will also have their own pavilions.
Mr White highlighted the enthusiasm and high level of interest from New Zealand exporters in joining the event, which has seen New Zealand’s participation since its inception in 2018. “There is a level “high interest and enthusiasm among New Zealand exporters for this year’s event,” he observed.
Demand for New Zealand’s premium, nutritious and sustainable food and drink remains strong, particularly in categories in which the country excels, such as fresh and chilled milk, meat from animal-fed animals. grass, seafood, fruit and wine from renowned production regions. Additionally, there is growing interest in health and wellness, high-value nutrition and pet food.
New Zealand businesses are also keen to collaborate with Chinese partners in non-consumer industries, offering expertise in niche areas such as manufacturing, creative industries and technology.
Mr. White demonstrated his confidence in the market. He said China is New Zealand’s largest trading partner and largest export market. He highlighted that New Zealand’s strong relationships and reputation as a reliable and innovative producer continue to create significant opportunities for New Zealand businesses in China.
Platforms like CIIE are important for New Zealand businesses to connect and promote their products in a rapidly evolving Chinese market, Mr White said. New Zealand businesses are increasingly leveraging in-person engagement and digital channels to tell their story and gain access to consumers.
