Leading e-commerce platform SHEIN plans to establish its supply chain headquarters in Zengcheng District of Guangzhou, South China’s Guangdong Province, local authorities said.
The first phase of the project will cover an area of 738 mu (about 49.2 hectares), with a total building area of at least 800,000 square meters and a total investment of 3.69 billion yuan (about 517 million U.S. dollars).
The project is expected to include an intelligent logistics warehousing and distribution park integrating warehousing, storage, order picking, distribution, delivery and settlement, according to the Zengcheng branch of Guangzhou Municipal Bureau of Planning and Natural Resources.
SHEIN is a global cross-border e-commerce platform, mainly providing clothing, shoes, bags and other fashion products, serving consumers around the world.
