he visitors discover products exposed to the fourth China-Pays exhibition in Central and Eastern Europe (PECO) and International Fair of Consumer Goods in Ningbo, City of the Chinese Province of Zhejiang (East), May 22, 2025. (Photo: Jiang Han)
The European brands participating in the fourth Chine-Pays exhibition in Central and Eastern Europe (PECO) and International Consumer Goods have expressed their interest in penetrating the vast Chinese market, while China trade with PECO has increased at an average annual rate of 8.8% since 2012.
Vasco, the leading brand of translation machines with annual sales of more than 150,000 units in Europe, impressed visitors with its versatile product, capable of managing the translation of the voice as well as that of images and texts.
“After the opening of our subsidiary in Shenzhen last year, we launched our products in the shops of airports of 36 Chinese cities,” explains Peggy Zhu, director general of the brand for China, expressing her desire to provide practical and convenient translation machines to Chinese consumers.
Not far from there, a stand draws attention with its elegant bottles: it is Maira Oils, a Bulgarian brand of natural cosmetics based on essential oils. For Liya Petkova and his mother Maya, who came specially from Bulgaria, it is a first Chinese experience. “We were told so much about the opportunities that this market offers,” explains Liya Petkova, “that’s why we want to try”.
Enthusiasm for the Chinese market is also confirmed among Greek wine exhibitors. For Pavlou Christos, Marketing Director of the Hellenic Agora brand, has been in China for three years.
“It is easy to develop our things in China. The Chinese market is very promising, which is why we want to be present here and bring more Greek wines to China,” he said.
His company has already participated in large -scale exhibitions such as the international import exhibition of China and the international exposure of consumer products in China.
Economic and commercial relations between China and Peco have developed in a healthy and stable way, with great opportunities for future cooperation.
In 2024, trade between China and PECO increased by 6.3% in annual sliding, reaching a record level of 142.3 billion dollars, according to data from the Ministry of Commerce.
The exhibition takes place from May 22 to 25 in Ningbo, the city of the Chinese province of Zhejiang (East). It attracted 435 companies from 14 Peco countries and nine other countries, including the United Kingdom, France, Germany and Italy.
