The Chinese tourist market experienced a strong dynamic during the three days of leave linked to the feast of drag boats, marked this year by the celebration of International Children’s Day on June 1.
Family trips have particularly distinguished themselves, with a notable increase in demand for accessible destinations, as evidenced by many tourists from Beijing.
“We had planned to go back and forth on the same day, but since our child did not have enough fun, we extended our stay,” said Ms. Wang, a mother. The family took the road to go to an water park in Cangzhou, a city in the Hebei province, near the Chinese capital.
Beyond the water park, Ms. Wang highlights the diversity of the services offered, saying that it is a destination for families in search of various leisure. “There are also restaurants, hotels, Chinese medicine clinics and sports facilities.”
Online travel platforms also recorded impressive figures during this period. According to Tongcheng Travel, ticket reservations for water parks increased by 165% over a year. Qnar Travel, reports an increase of 60% of orders for themed parks.
On Trip.com, children’s parents’ trips represented 35% of the total reservations, and the research of hotels adapted to families increased by almost half a year.
Themed parks such as Universal Beijing Resort, Shanghai Disney Resort, Hong Kong Disneyland and Guangzhou Chimelong Wildlife World were particularly popular.
However, the intangible cultural heritage has not been outdone. The craft workshops and outdoor theaters have attracted a large number of visitors looking for authenticity and local traditions.
Cities renowned for their folk activities, such as Yueyang in Hunan, Wuxi at Jiangsu and Foshan in Guangdong, also recorded a strong crowd, with hotels reservations up more than 40% of one year on the other, according to Qunar Travel.
