Beautiful escapes from Taizhou, a cultural stopover in the capital.
Taizhou 2024 Tourism and Culture Promotion is taking place in Beijing on September 12.
On September 12, 2024, Beijing hosted a tourism and cultural promotion event dedicated to Taizhou. Organized under the auspices of the Taizhou Bureau of Culture, Radio, Television, Tourism and Sports, the initiative was jointly supported by the Linhai Bureau of Culture, Radio, Television, Tourism and Sports and The Ancient City of Taizhou Society. The event was coordinated by the Voice of Zhejiang radio station.
Nearly 100 participants took part in the event, including officials from the Taizhou and Beijing culture and tourism bureaus, representatives of Beijing travel agencies and journalists.
Wang Xiaoxiao, vice mayor of Linhai, delivers a speech at the promotion in Beijing on September 12.
Wang Xiaoxiao, Vice Mayor of Linhai, warmly invited Beijing residents to experience the treasures of Taizhou. She pointed out that Linhai is the first national historical and cultural city at the county level in Zhejiang Province. The city is distinguished by its rich cultural heritage, abundant tourism resources and excellent natural environment. In recent years, Linhai has taken the integration of culture and tourism as the core pillar of its development strategy, spawning various large-scale cultural and tourism projects and improving the quality of tourism services. This dynamic development has led to the city being ranked among the top 100 most influential districts in China in the field of tourism for the seventh consecutive year.
Wei Xiao’an, chief expert of the World Tourism Cities Federation, chairman of the Academic Committee of the China Tourism Research Institute and the National Leisure Standardization Technical Committee, delivers a speech at the promotion in Beijing on September 12.
In his speech, Wei Xiao’an, chief expert of the World Tourism Cities Federation and chairman of the Academic Committee of the China Tourism Research Institute and the National Leisure Standardization Technical Committee, expressed his expectations for the future of cultural and leisure tourism in Taizhou. He pointed out the transition from an era focused on observation tourism to a new period focused on leisure and vacation tourism, which is characteristic of the post-industrial era. He said Taizhou has great potential to flourish in this context, making its tourism development a major issue.
At the event, Taizhou’s tourism promotion official introduced the city’s many attractions. Captivating dance performances invited spectators, both on-site and watching the live broadcast, to experience Taizhou’s scenic wonders.
A highlight of the promotion was the musical performance The Great Wall Across the Millennia, which highlighted the fascinating history and rich cultural heritage of the ancient city of Linhai. The piece established a symbolic link with the Great Wall of Beijing, creating a poetic dialogue between history and time, and arousing the admiration of the audience, who were swept away by the natural and cultural beauty of Linhai.
In addition, Taizhou travel agencies have designed tailor-made itineraries and set up promotional offers specially dedicated to Beijing travelers, inviting them to discover Taizhou without further delay.
Yu Yunguo, deputy director of the Taizhou Bureau of Culture, Radio, Television, Tourism and Sports, conducts a drawing for a prize worth 16,888 yuan (US$2,377) in Beijing on September 12.
After the event, Yu Yunguo, deputy director of the Taizhou Bureau of Culture, Radio, Television, Tourism and Sports, held a live draw on the Beijing News Radio broadcasting platform. The prize, worth 16,888 yuan ($2,377), provides the winner with a five-day trip for two to Taizhou.
The promotion was broadcast live on Beijing News Radio and Zhejiang News Radio platforms, reaching a wider audience in the capital.
