Xinhua News Agency, Beijing, January 16th: How to supplement the subsidies for new purchases of mobile phones and other products? How to get it? This press conference responds to concerns
Xinhua News Agency reporters Tang Shining and Xie Xiyao
The recently released new subsidy implementation plan for the purchase of mobile phones, tablets, and smart watches (bracelets) has received widespread attention. How to make up for it specifically? The Ministry of Commerce held a special press conference on the 16th to introduce the relevant situation.
According to the plan, the subsidy standard for individual consumers purchasing three types of digital products such as mobile phones is: for products with a single sales price not exceeding 6,000 yuan, a subsidy of 15% of the final sales price of the product will be provided. Each consumer can be subsidized for each type of product. 1 piece, the subsidy for each piece shall not exceed 500 yuan.
Li Jialu, director of the Circulation Development Department of the Ministry of Commerce, said that new purchase subsidies will be implemented gradually across the country starting from January 20, and the specific implementation time will be subject to local notifications.
“The implementation of subsidies for new purchases is not based on ‘handing over old ones’.” Li Jialu said that this policy is conducive to reducing purchase costs, improving people’s quality of life, stimulating consumption and expanding domestic demand, and is also conducive to stimulating industrial vitality and promoting High-quality development.
According to reports, the national business system will do a good job in three aspects during the specific organization and implementation work:
Adhere to the convenience and benefit of the people – fully consider the shopping habits of the masses, adhere to offline and online collaboration, encourage immediate reductions in payment links, enrich payment methods as much as possible, and protect the consumer rights of the masses to the greatest extent; encourage mobile phone production and circulation companies to carry out real discounts The profit-sharing activities support mobile operators in launching policies such as consumer profit-sharing and credit purchase, and create a “combination” of policies to allow consumers to get more benefits; at the same time, the security of consumers’ personal information is protected in all aspects.
“When consumers purchase products such as mobile phones, whether through online platforms or offline physical stores, they can enjoy instant discounts and enjoy the benefits of subsidies immediately,” Li Jialu said.
Reflect fairness and justice – guide all localities to implement the requirements for building a unified national market, and shall not set artificially unreasonable thresholds. All types of business entities that meet the conditions will be supported equally to participate in the subsidy policy, and products that meet the unified subsidy categories and standards will be supported equally to participate in the subsidy policy.
Talking about how to support the participation of small and medium-sized enterprises, Li Jialu said that in response to the problems reported by enterprises such as long repayment cycles and high pressure to advance funds, local governments are guided to simplify fund review while ensuring the safety of funds, and encourage the adoption of pre-allocation of funds in advance and rolling payment of funds. and other methods to speed up the progress of fund allocation and reduce the pressure on enterprises to advance funds.
Guarantee the security of funds – strengthen the coordination between the central and local governments, strengthen the construction of digital platforms, and use technical means to cross-check and compare information on subsidy applications, transaction payments, fund write-offs, etc., to ensure the authenticity of the buyer’s identity information and transaction information Authenticity. Do a good job in big data analysis, strengthen monitoring, forecasting and early warning for false transactions, multiple sales of one machine, large stockpiling, etc., and take effective measures together with relevant departments to strictly prevent risks.
When consumers purchase goods, price and quality are the focus. Zhang Zhengming, deputy director of the Price Supervision and Competition Bureau of the State Administration for Market Regulation, said that the market supervision department will further increase price supervision and quality supervision and spot inspections of mobile phones, tablets, smart watches (bracelets) and other commodities to safeguard the legitimate rights and interests of consumers and create a good consumption environment.
What positive impact will it have if mobile phones and other consumer electronics are included in the scope of subsidy support?
“A mobile phone contains thousands of components and parts. The sales growth of mobile phones due to new purchase subsidies will also create new increments in the upstream supply chain and will drive business growth in related fields.” Electronics of the Ministry of Industry and Information Technology Xu Wenli, deputy director of the Information Department, said that the implementation of new purchase subsidies will also help enterprises upstream and downstream of my country’s consumer electronics industry chain to collaborate on innovation, continue to optimize products for user experience, and accelerate industrial structural adjustment and upgrading.
Now, as the Spring Festival is approaching, commercial departments and related companies in various places have taken active actions.
Lu Huiling, deputy director of the Beijing Municipal Bureau of Commerce, said that Beijing will seize consumption opportunities such as the Spring Festival and accelerate the organization and implementation of new subsidies for the purchase of digital products. In terms of the scope of subsidies, there are no restrictions on brands or models. Combined with preferential benefits from business entities and support from financial institutions, a series of activities can be carried out.
Outside the press conference, the reporter interviewed Luo Huyi, head of the service product business department of JD.com’s retail 3C digital business group. He said that JD.com has made preparations for the implementation of national subsidy discounts for digital products such as mobile phones and tablets, and will provide consumers with one-stop services such as door-to-door sign-in, activation, and comparison. When the national subsidies for relevant categories in various provinces and cities start, JD.com will launch the service window as soon as possible.
Lao Guoling, director of the E-Commerce Research Center of Shanghai University of Finance and Economics, believes that including mobile phones, tablets, smart watches (bracelets) and other products into subsidy support categories will make new purchase subsidies easier to operate and cover a wider range of people, which not only meets the expectations of the people, Giving consumers a real sense of gain will also help create new growth points for consumption and stimulate the production vitality of upstream industries.
[Editor in charge: Cheng Erfan]