Spring Festival Consumer Consumption Extreme Establishment (New Year’s Grassroots · Holiday Markets See Confidence)
Tourism has become a new year. After the successful Spring Festival, people walked out of the house, experienced the colorful and vulgar flavors of various places, and enjoyed the unique charm of traditional culture and modern civilization.
Watch the lanterns, visit the temple fair, feel the strong year
The giant Kunpeng Lantern group and the millennium ancient temple eaves are reflected, and the creative lamp group winds a star river at the foothills of Shicheng. On the third day of the New Year, the Shicheng Scenic Spot of Xinchang County, Shaoxing, Zhejiang, is perfectly integrated with trendy lights and trendy lights. Visitors are imitating through time and space to appreciate their unique cultural charm. “You can see such a wonderful scene at your doorstep. The strong flavor makes people feel happy,” said Lou Jia, a local resident.
Walking on the ancient city walls, the twelve zodiac lanterns are smart and lovely; Jinling Twelve Sisters, Changshan Zhao Zilong and other character lamp groups are classic and rich in historical and cultural connotations. At the fourth day of the year, at the Lantern Festival of the ancient city of Zhengding, the different shapes and colorful lanterns “full of year”.
The “Tourism Welcome Spring Leisure New Year” hosted by the Ministry of Culture and Tourism Department of the Ministry of Culture and Tourism and the Department of Culture and Tourism of Hebei Province -National New Year Tourism and Leisure Promotional Promotional Promotional Promotional Promotional Promotion in 2025 was launched in Zhengding, and the event will continue until the fifteenth day of the first month. In the meantime, more than 520 lines such as ice and snow tourism, rural tourism, hot springs, and parent -child fun, as well as more than 22,000 special activities and supporting preferential measures such as night shows, Gu Chao Market, ice tug of war, and food experience Essence
Non -heritage flowers, hook weaving techniques, paper -cut art, sachets … At the Temple Fair of the Temporary Garden Temple Fair in the South Bank Street Street Street Street Street Street Street Street Street Street Street Street Street Street Street Streets in Shandong, tourists experience the charm of traditional culture in a happy atmosphere. “It feels very meaningful to use holidays to travel with parents.” Said Li Jie, a college student from a university in Shanghai. From January 10th to February 28th, Jining launched a “Accompanying Parents Tour Jining” activities and launched preferential measures such as “accompany parents to live in Jining and Free Scenic Area” for national college students.
During the Spring Festival holiday, many tourists went to the countryside to enjoy the beauty, food, and buy good things. In order to enrich the supply of high -quality culture and tourism products during the Spring Festival holiday, the Ministry of Culture and Tourism organized the 2025 “Touring Village” consumption and welcoming spring activities, and launched 90 theme lines of the theme of “Emerald Goods and Villages”. Creative design rural markets, annual customs activities, cultural and creative years of ceremony, series of special homestays, cultural experience activities, and consumption promotion activities with seasonal characteristics and atmosphere of the year, and create a rural holiday experience combining tourism.
It looks good and fun, chasing non -heritage for a long year
In the theme of the 12th hour of Chang’an, Xi’an, Shaanxi, a series of new scenes and new performing arts, using the immersive experience of traditional and science and technology to bring a unique feeling to tourists. A piece of paper, in the voices of the high -alive and bright Huayin, interpret the joyful story of “Selling New Year”; the experience of non -heritage representative projects such as gourd pyrographs, tie -dyeing allows tourists to experience traditional culture in a happy and peaceful Chinese New Year atmosphere. Charm.
“Spring Festival -Chinese people celebrate the traditional New Year’s social practice” is included in the List of the representative work of the human intangible cultural heritage of the United Nations Education Organization, which has inspired people to experience the enthusiasm of traditional Spring Festival culture. Essence According to Meituan travel data, since January 1, the “non -heritage” search volume increased by 174%year -on -year, the “non -heritage experience” search volume increased by 168%year -on -year, and the “non -heritage manual” search volume increased by 321%. A number of non -heritage experiences have soared, and the search volume of national non -heritage “fire pot performances” has increased by 531%year -on -year. 80%.
In Nantang Old Street, Haishu District, Ningbo, Zhejiang, non -heritage projects such as Fenghua Pulong and Ninghai played in turn in turn. At the booth, citizens are here to write the Spring Festival couplet and lacquer fan. The Ningbo Cultural Tourism Department has issued the Spring Festival Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumption, covering many fields such as hotel accommodation, tourism lines, cultural and creative gifts, etc., which has further stimulated people’s enthusiasm for travel.
Choose your favorite blessing template, carefully press and repeatedly press on the paper with the influential sponge hammer, and the vivid image of the “blessing” is gradually formed … On the other hand, the children happily experienced the production process of Tuofu. Qiligou Street will integrate and innovate the excellent traditional culture, red culture and the people who like the masses, and organize a series of activities to welcoming the New Year, so that people can feel the strong years in the joyful atmosphere.
New products, excellent service, richer travel experience
On the first day of the New Year, tourists feel the joy of skiing at Wan Songling Ski Resort, Daming Mountain, Lin’an District, Hangzhou, Zhejiang. “During this holiday, we have made a comprehensive upgrade of facilities in the snow farms, snow -top restaurants and other facilities, and launched a series of activities. The number of ski people ushered in the peak.” New saying. Lin’an also added a new “snow” punch -in -the Valley Scenic Area. Ski board, snow bicycle, and snow car are allowed to play. “This is the second time we have come to play snow.” Said Chen Ling, a tourist from Ningbo.
During the Spring Festival holiday, various regions and departments provided new products and services of cultural tourism around the themes of years of customs, parent -child, family, ice and snow, etc., and enhanced the vitality of the cultural tourism market.
The snow and snow tourism becomes a highlight. Didi travel data shows that during the Spring Festival holiday, it is expected that taxi demand will increase by 25%year -on -year, and the demand for taxi in life service scenes has continued to rise, of which the taxi demand for outdoor ski resort rose by 24%year -on -year.
Specialty food is popular. In the Spring Festival this year, Liangchang Liuzhu Town, Lin’an District launched a series of activities for the “Come to Tangchang for the New Year”, which attracted tourists from all over the world. In the small courtyard of the homestay in the west lanes of Tangwan, Changhua Town, it is filled with a happy and festive atmosphere. The kitchen was hot, and the masters came in and out, busy and orderly. The chef is firing its own unique dishes, and the aroma is overflowing. “Steady “-” with a passionate shout of the owner of the homestay, officially opened. “Unique taste, it’s really delicious!” Mr. Chen, a tourist from Shanghai, happily tasted the food.
Continue to increase the supply and technology empowerment of high -quality tourism products, innovate and launch more colorful cultural tourism products. People enjoy the New Year’s Cultural Travel Feast in a strong festive atmosphere.
“People’s Daily” (Edition 04, February 03, 2025)
[Editor in charge: Zhang Tianlei]
