Northwest China’s Gansu Province has introduced its first support policy system for Lanzhou’s beef noodle industry, aiming to establish more than 10,000 physical stores, including over 1,000 overseas, by the end of 2026.
By then, Gansu is expected to have more than 50 pre-packaging companies in the sector, the provincial government said at a press conference Monday.
The comprehensive policy system, which covers the entire industrial chain from stores to pre-packaging and related sectors, includes detailed plans for raw material procurement, market expansion, enterprise development, scientific and technological innovation, branding, taxation, and human resources support.
Lanzhou, the provincial capital, plans to train and introduce a total of 1,000 marketing and management professionals for the beef noodle industry by the end of 2026. The city has also prepared financial support such as start-up guarantee loans ranging from 300,000 yuan (about $42,170) to 10 million yuan for businesses that meet its policy requirements.
Lanzhou beef noodles, which has a history of nearly 200 years, consist of clear and flavorful broth, minced beef, tender radish slices and chewy handmade noodles.
In 2021, Lanzhou beef noodle craftsmanship was listed as China’s national intangible cultural heritage.
